Building to make it look easy.
Product Designer who believes
in design as a story.
Hi, I’m Annabelle 👋
A Product Designer blending design thinking, systems thinking, and strategic problem solving to craft human-centred product experiences supported by data-driven insights.
Currently a graduating student, looking for opportunities. Previously @govtech as a UX intern.
Industrial Design
National University of Singapore (NUS)
Flip for more!
An upcoming reel.
An upcoming reel.
✦ See highlights.
Reimagine Steam
View
"Design is not just what it looks like and feels like. Design is how it works"
Steve Jobs
"Good design is as little design as possible."
Dieter Rams
"Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating."
Donald A. Norman
"Design is as much an act of spacing as an act of marking."
Ellen Lupton
"Design is not just what it looks like and feels like. Design is how it works"
Steve Jobs
"Good design is as little design as possible."
Dieter Rams
"Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating."
Donald A. Norman
"Design is as much an act of spacing as an act of marking."
Ellen Lupton
"Design is not just what it looks like and feels like. Design is how it works"
Steve Jobs
"Good design is as little design as possible."
Dieter Rams
"Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating."
Donald A. Norman
"Design is as much an act of spacing as an act of marking."
Ellen Lupton
"Design is not just what it looks like and feels like. Design is how it works"
Steve Jobs
"Good design is as little design as possible."
Dieter Rams
"Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating."
Donald A. Norman
"Design is as much an act of spacing as an act of marking."
Ellen Lupton
Favourite Quotes.
My Gallery.
My Skills.
My Other Works.
View
“You learn things well and never stopped pushing yourself to do more”
“You learn things well and never stopped pushing yourself to do more”
A friend of 10 years, from NYP
“You have a lot more to offer than you think, especially in stakeholder management...keep it up!”
“You have a lot more to offer than you think, especially in stakeholder management...keep it up!”
Assistant Director, GovTech
“You keep things organized, and know what you want to do and that’s really good for you and your team."
“You keep things organized, and know what you want to do and that’s really good for you and your team."
Mentor of 3 months, GovTech
A Little More About Me.
My Workspace
About Me
My Design Philosophy
Design starts with empathy, listening to people’s stories to understand their needs.
Then moving to discovery, I uncover insights by diving deeper to ask crucial questions.
And with balance, I create thoughtful solutions that bring different perspectives together.
About Me
My Design Philosophy
Design starts with empathy, listening to people’s stories to understand their needs.
Then moving to discovery, I uncover insights by diving deeper to ask crucial questions.
And with balance, I create thoughtful solutions that bring different perspectives together.
Building to make it look easy.
Product Designer who believes
in design as a story.
An upcoming reel.
An upcoming reel.
Hi, I’m Annabelle 👋
A Product Designer blending design thinking, systems thinking, and strategic problem solving to craft human-centred product experiences supported by data-driven insights.
Currently a graduating student, looking for opportunities. Previously @govtech as a UX intern.
Industrial Design
National University of Singapore (NUS)
Flip for more!
Hi, I’m Annabelle 👋
A Product Designer blending design thinking, systems thinking, and strategic problem solving to craft human-centred product experiences supported by data-driven insights.
Currently a graduating student, looking for opportunities. Previously @govtech as a UX intern.
Industrial Design
National University of Singapore (NUS)
Flip for more!
✦ See highlights.
Reimagine Steam
View
"Design is not just what it looks like and feels like. Design is how it works"
Steve Jobs
"Good design is as little design as possible."
Dieter Rams
"Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating."
Donald A. Norman
"Design is as much an act of spacing as an act of marking."
Ellen Lupton
"Design is not just what it looks like and feels like. Design is how it works"
Steve Jobs
"Good design is as little design as possible."
Dieter Rams
"Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating."
Donald A. Norman
"Design is as much an act of spacing as an act of marking."
Ellen Lupton
"Design is not just what it looks like and feels like. Design is how it works"
Steve Jobs
"Good design is as little design as possible."
Dieter Rams
"Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating."
Donald A. Norman
"Design is as much an act of spacing as an act of marking."
Ellen Lupton
"Design is not just what it looks like and feels like. Design is how it works"
Steve Jobs
"Good design is as little design as possible."
Dieter Rams
"Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating."
Donald A. Norman
"Design is as much an act of spacing as an act of marking."
Ellen Lupton
Favourite Quotes.
My Gallery.
My Skills.
My Other Works.
View
“You learn things well and never stopped pushing yourself to do more”
A friend of 10 years, from NYP
“You have a lot more to offer than you think, especially in stakeholder management...keep it up!”
Assistant Director, GovTech
“You keep things organized, and know what you want to do and that’s good for you and your team."
Mentor of 3 months, GovTech
A Little More About Me.
My Workspace
About Me
My Design Philosophy
Design starts with empathy, listening to people’s stories to understand their needs.
Then moving to discovery, I uncover insights by diving deeper to ask crucial questions.
And with balance, I create thoughtful solutions that bring different perspectives together.
About Me
My Design Philosophy
Design starts with empathy, listening to people’s stories to understand their needs.
Then moving to discovery, I uncover insights by diving deeper to ask crucial questions.
And with balance, I create thoughtful solutions that bring different perspectives together.